Join Dan Feldman, an expert brand designer with over 10+ years of experience, as he takes us through a start-to-finish comprehensive branding project.
Dan will begin by walking us through his own process for scoping a branding project, and how to formulate a timeline and budget if you’re a freelance designer. Next, we’ll dive into the brand strategy, which consists of four exercises: a Brand Matrix, Brand Statement, Brand Pyramid and Brand Attributes. These short exercises will inform and anchor the overall branding design for all of your future projects.

Dan will then work through a branding example created specifically for this Nerdabe class. The client is called Nucleus, a construction technology company. Dan will start with the creative concepting phase which includes moodboarding, and then move into three rounds of Visual Identity’s. This involves creating a logo and icon, style tiles, brand elements, and exploring typography, color, and photography.

This is a great class for experienced designers that know the tools and techniques but want some extra tips to enhance their own process. This is also a perfect class for beginner-level designers looking to understand a top to bottom branding project.